Advertising in the Digital Age: Theories and Practices

Advertising is everywhere.

Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.

What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.

So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models...