A book describing 8 basic business principles that separate the businesses that succeed from those that do not succeed. The book is written in simple English, intended for business owners who do not have formal business education or previous business experience. It shows how to grow from a person who knows how to perform a skill or service to become a successful business owner and CEO. The 8 basic principles are illustrated by reference to Katie's lemonade stand. Although written for adults, this book has been featured in the Lemonade Day program to teach entrepreneurship to children of all ages. More about the author and the book can be seen at www.advicefromthelemonadestand.com.
|Publisher:||Galveston County Economic Alliance Foundation|
|Sold by:||Barnes & Noble|
|File size:||434 KB|
About the Author
Carroll Cobb holds degrees from the University of Georgia and the University of South Carolina's Law Center. She practiced law for a number of years and founded a litigation support service that grew from a single contract and a few employees, to a multi-million dollar business with offices in several states. After writing and publishing "Advice From the Lemonade Stand" she shifted her focus from managing a business to teaching others how to start and grow their businesses. She has written and spoken extensively and recently published the 2nd Edition of "Advice From the Lemonade Stand" which contains additional information and updated advice. The principles have not changed, but with the advances in electronic communication, the marketing section required significant updates. More about the author and the book can be seen at www.advicefromthelemonadestand.com