Drawing on his ten years of experience as an affiliate manager and his work as an affiliate marketer since 1997, Collins reveals a process for cultivating and maintaining relationships with affiliates.
The book describes a method that focuses on quality over quantity when it comes to affiliates, and it recommends working side by side with affiliates as valuable partners in a mutually beneficial affiliation.
Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates is not about the other nuts and bolts of starting and running an affiliate program. You won't learn about policing affiliates, setting budgets and projections, determining commission rates, etc.
It's all about recruiting, educating, and retaining affiliates for a strong affiliate program.
Collins' first affiliate management book, Successful Affiliate Marketing for Merchants, published in 2001, was dubbed the "bible of affiliate marketing" by Revenue Magazine.
He also wrote the international best-selling Extra Money Answer in 2013, which was a step-by-step guide for creating an affiliate website.
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About the Author
He authored the books Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, Extra Money Answer and Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports.
Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly 7 Minutes in Affiliate Heaven podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.