Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

The Definitive Guide to Doing Business in Africa



For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized-while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, con...