Age of Invisible Machines: A Guide to Orchestrating AI Agents and Making Organizations More Self-Driving, Revised and Updated

by Robb Wilson, Josh Tyson

Overview

Cut through the noise and unlock the transformational power of conversational AI

In the newly revised second edition of Age of Invisible Machines, renowned tech leader Robb Wilson delivers a startlingly insightful and eye-opening blueprint for using conversational AI to make your company self-driving—with a digital ecosystem of interconnected automations powering all aspects of your business.

Conversational AI is transforming every job at every company (starting yesterday) and this book is perfect for anyone affected by these technologies. You'll learn how to develop a hyperautomation strategy by identifying outdated processes and systems holding your company back.

This latest edition offers brand new chapters dedicated to fast-growing automation tools, including Large Language Models, generative AI, and much more. You'll discover ways to implement new technologies that are force-multipliers for rapid growth. A must-read for every business leader, Wilson's book debunks common myths about conversational AI while simplifying the inevitable complexity of restructuring your business to unlock the substantial opportunities this new era offers.

You'll also find:

• Incisive discussions of the ethical dilemmas that lie before us as mass adoption of conversational AI takes effect
• Fascinating examinations of what a self-driving business looks like and how you can use conversational AI to generate an enduring competitive advantage
• Strategies for creating a hyperautomated ecosystem that any company can begin using immediately
• QR links to interactive and ongoing discussions of the subjects covered in each chapter

A practical and essential exploration of the future of conversational AI and hyperautomation, Age of Invisible Machines belongs in the hands of entrepreneurs, founders, business leaders, tech enthusiasts, designers and anyone else with a stake in the future of business.

Product Details

ISBN-13:	9781394321551
Publisher:	Wiley
Publication date:	04/22/2025
Edition description:	Revised and Updated 2nd Edition
Pages:	336
Product dimensions:	8.90(w) x 6.00(h) x 1.00(d)

About the Author

ROBB WILSON is the CEO and co-founder of OneReach.ai, the only AI agent orchestration platform recognized as a “leader” by all top analyst firms including Gartner, Forrester, and IDC. With over two decades in AI research and user-centered design, Robb helped unlock the agentic approach to automation that’s being feverishly pursued by enterprises all over the world. The GSX platform he developed traces its origins back to a DARPA initiative and is used by leaders including PepsiCo, Deloitte, and the city of Washington D.C. A former tech and design executive at publicly traded companies, Robb has mentored AI, UX and technology leaders at Amazon, Google, Salesforce, Frog, Box, and other top firms.

JOSH TYSON is an author and producer who has held leadership roles for a variety of organizations, including TEDxMileHigh and UX Magazine. He is the co-host of the Invisible Machines podcast, and his writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, Harvard Business Review, The New York Times, Observer, Stop Smiling, and Thrasher. His forthcoming novel, Alamosa, is a deconstructed coming-of-age story set in the multiverse.

Table of Contents

Preface by Josh Tyson vii

Acknowledgments ix

Introduction xi

Part I Imagining an Ecosystem of Orchestrated AI Agents 1

Chapter 1: Organizational Artificial General Intelligence Is Already Upon Us 3

Chapter 2: What Agentic AI Is— and Isn’t 21

Chapter 3: Competing in the Age of OAGI 37

Chapter 4: The Ethics of Experiential AI 53

Chapter 5: How Organizational AGI Can Change the World 65

Chapter 6: This Journey Has Been Personal 95

Chapter 7: Learning the Terms 103

Part II Planning An Ecosystem for Orchestrated Ai Agents 115

Chapter 8: The Dream vs. Reality 119

Chapter 9: Ecosystem Evolution Explained 125

Chapter 10: Teams and the Co-Creation Mindset 137

Chapter 11: How to Architect Tools Like LLMs, Agents, and Generative AI 149

Chapter 12: Organizational AGI Demands an Extensible Cognitive Architecture 165

Chapter 13: Digital Twins in SPACE 187

Part III Building an Ecosystem for Orchestrated AI Agents 197

Chapter 14: Orchestrating AI Agents to Become Organizational Operating Systems 199

Chapter 15: Design Strategy for Organizational AGI 223

Chapter 16: Production Design for Organizational AGI 249

Chapter 17: Best Practices in Conversational Design 259

Part IV Conclusion 277

Chapter 18: Where Do We Go from Here? 279

Notes 293

About the Authors 301

Index 303

What People are Saying About This

From the Publisher

"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read."
—Tim Wood, The Head of Design for Amazon Q

"This is that rare book that gives newcomers a practical overview of AI while deepening understanding for those of us in the trenches. It encapsulates the kinds of thinking and strategy my team applies daily."
—Ana Sofia Gonzales, Principal Product Designer for Microsoft Copilot Studio