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AI in Consumer Analytics and Strategic Branding

By Faiz Ahmad MD (Editor), Mudassir Rafi (Editor), Mohd Danish Kirmani (Editor)
Paperback
$180.00
By Faiz Ahmad MD (Editor), Mudassir Rafi (Editor), Mohd Danish Kirmani (Editor)
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The advancement of intelligent technologies reshapes the marketing ecosystem. Organizations are now driven by data-rich, intelligent marketing strategies and tools, capable of understanding consumers' preference, and allowing personalized responses in real-time. From decoding complex consumer behaviors to crafting adaptive brand strategies, AI-enabled tools redefine how organizations compete, connect, and create value in dynamic markets. The integration of AI, consumer analytics, and strate...