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AI Marketing Essentials: Concepts and Practice for the Digital Age

By Jagdish N. Sheth, Varsha Jain
Paperback
$57.99
By Jagdish N. Sheth, Varsha Jain
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AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.

By guiding the reader through the principles, tools, and techniques of AI in marketing, this comprehensive textbook will help readers understand how they can leverage AI to transform different marketing function...