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Air Travel Industry: Theories, Methods and Recent Issues

By Azizul Hassan (Editor), Nor Aida Abdul Rahman (Editor), Nurhayati Mohd Nur (Editor)
Paperback
$57.99
By Azizul Hassan (Editor), Nor Aida Abdul Rahman (Editor), Nurhayati Mohd Nur (Editor)
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As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork.

The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the the...

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BusinessIndustriesTransportation IndustriesTransportation Industries - General & Miscellaneous