All Change! Marketing and Consuming the Menopause Transition

This book critically examines the marketisation of the menopause transition, a phenomenon that in recent years has given rise to an array of products, services, investment opportunities, and the supposed empowerment of women navigating midlife transitions.

As venture capitalists and well-being brands converge on this new frontier in marketing opportunity, our book critically assesses the issues that accompany the latest menopause market trends and evolving consumer predilections. These inclu...