Amazon für Entscheider: Strategieentwicklung, Implementierung und Fallstudien für Hersteller und Händler | Barnes & Noble®

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By Christian Stummeyer (Editor), Benno Köber (Editor)

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Overview

Dieses Buch unterstützt Hersteller und Händler, die für sie richtige AmazonMarktplatzStrategie zu entwickeln. 14 ausgewiesene Experten erläutern im Detail, wie eine erfolgreiche Implementierung auf dem Amazon Marketplace funktionieren und wie das AmazonEcosystem effektiv genutzt werden kann. Fallstudien aus dem B2B und B2CBereich zeigen, wie AmazonVerkaufsstrategien erfolgreich umgesetzt werden können.

Trotz des enormen Marktanteils des ECommerceRiesen schenken viele Unternehmen d...

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