America and the Intellectual Cold Wars in Europe

In 1958, Shepard Stone, then directing the Ford Foundation's International Affairs program, suggested that his staff "measure" America's cultural impact in Europe. He wanted to determine whether efforts to improve opinions of American culture were yielding good returns. Taking Stone's career as a point of departure and frequent return, Volker Berghahn examines the triangular relationship between the producers of ideas and ideologies, corporate America, and Washington policymakers at a pecul...