An Analysis of Leon Festinger's A Theory of Cognitive Dissonance

Leon Festinger’s 1957 A Theory of Cognitive Dissonance is a key text in the history of psychology – one that made its author one of the most influential social psychologists of his time. It is also a prime example of how creative thinking and problem solving skills can come together to produce work that changes the way people look at questions for good.

Strong creative thinkers are able to look at things from a new perspective, often to the point of challenging the very frames in which thos...