An Introduction to Fashion Retailing: From Managing to Merchandising

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design to the intricacies of consumer behaviour, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estee Lauder a...