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Applied Marketing

By Daniel Padgett, Andrew Loos
$160.75
By Daniel Padgett, Andrew Loos
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Applied Marketing, 3rd Edition is a comprehensive yet concise modern marketing course that blends solid academic theory with practitioner experience to help students master the core concepts, develop a practical understanding of how to apply marketing principles, and gain perspective on how top marketers operate in today’s business world. Co-authors Dan Padgett, an academic, and Andrew Loos, a practitioner,blend solid academic theory and agency-owner experience to offer students an insider’...

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BusinessMarketing & SalesSales