The Art of Rhetoric

Hugely influential upon Western culture, this fascinating consideration of the force of persuasion is a compelling guide to the principles behind oratorical skill.

With the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils—and even for ordinary citizens in the courts of law. In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of...