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Asiakaspalautteen voima: Palautteen keräämisestä ymmärrykseen
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Asiakaspalautteen voima - palautteen keräämisestä ymmärrykseen on käytännönläheinen ja oivalluksia herättävä kirja organisaatioille, jotka haluavat muuttaa asiakaspalautteen todelliseksi asiakasymmärrykseksi ja vaikuttavaksi toiminnaksi. Se avaa, miten palautteen kerääminen ja käsittely etenee kyselykulttuurista strategisiin valintoihin ja tarjoaa vastauksia kysymyksiin, joita moni pohtii: mitä kannattaa mitata, miten asiakkaan ääni tunnistetaan pintaa syvemmältä - ja milloin palautetta ei ...
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