From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?
Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.
As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences.
How to compete in the digital economy? In short: Ask Your Developer.
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About the Author
At every business, Jeff identified the fundamental need for a platform for developers and companies to easily build communications-based business solutions.
Jeff grew up in the suburbs of Detroit, started his first company in middle school, and earned his BS in Computer Science & Film/Video from University of Michigan.
Table of Contents
Prologue: It Begins with a Billboard xv
Part 1 Why Developers Matter More Than Ever
Chapter 1 Build Vs. Die 3
Chapter 2 The New Software Supply Chain 27
Part II Understand and Motivate Your Developers
Chapter 3 Hi, I'm Jeff, and I'm A Developer 49
Chapter 4 Code Is Creative 75
Chapter 5 Experimentation is the Prerequisite to Innovation 107
Chapter 8 Recruiting and Hiring Developers 129
Part III Making Your Developers Successful
Chapter 7 Creating an Open, Learning Environment 153
Chapter 8 Small Teams and Single-Threaded Leaders 177
Chapter 9 Wearing the Customers' Shoes 203
Chapter 10 Demystifying Agile 221
Chapter 11 Invest In Infrastructure 247