Table of Contents
Foreword ix
Prologue: It Begins with a Billboard xv
Part 1 Why Developers Matter More Than Ever
Chapter 1 Build Vs. Die 3
Chapter 2 The New Software Supply Chain 27
Part II Understand and Motivate Your Developers
Chapter 3 Hi, I'm Jeff, and I'm A Developer 49
Chapter 4 Code Is Creative 75
Chapter 5 Experimentation is the Prerequisite to Innovation 107
Chapter 8 Recruiting and Hiring Developers 129
Part III Making Your Developers Successful
Chapter 7 Creating an Open, Learning Environment 153
Chapter 8 Small Teams and Single-Threaded Leaders 177
Chapter 9 Wearing the Customers' Shoes 203
Chapter 10 Demystifying Agile 221
Chapter 11 Invest In Infrastructure 247
Epilogue 269
Acknowledgments 275