Atencion Estrategica al Cliente: Cï¿½mo gestionar la experiencia del cliente para aumentar el boca a boca positivo, desarrollar la lealtad y maximizar las ganancias. | Barnes & Noble®

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By John Goodman

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Overview

En Atención estratégica al cliente, John Goodman propone un nuevo concepto para atender al cliente y demuestra como las empresas líderes lo usan para transformar su negocio. Con el respaldo de 30 años de investigaciones para empresas importantes como American Express, Coca Cola, FedEx, GE, Harley Davidson, J&J, Marriott, Mayo Health System y Toyota. Goodman le explica como:
• Generar un imperativo para construir servicio al cliente proactivo, enfocado en el crecimiento de ganancias.
• Reali...

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