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Atomic Product-Market Fit: Avoid Cycles of Failure. Drive Success, Conversion, Retention, and Growth.

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We've been told that high product and experiment failure rates are normal, good product development, and something to celebrate. They're not. Neither is Failure Squared(TM) failing to learn from failure. We waste time and money solving problems we don't understand for target markets we don't understand. We break promises, and we deliver less ROI than our customers require.

Whether your product management or strategy work is done by humans, AI, or a combination, you still need to find product...