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Audience Responses To Media Diversification: Coping With Plenty

By Lee B. Becker (Editor), Klaus Schoenbach (Editor)
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By Lee B. Becker (Editor), Klaus Schoenbach (Editor)
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First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.

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ReferenceSocial SciencesEnglish Language ReferenceMedia & CommunicationsEnglish Language Reference - General & MiscellaneousMedia - General & MiscellaneousCommunications - General & Miscellaneous