There's still time! Find the perfect Father's Day gift with store pickup | Shop NowThere's still time! Find the perfect Father's Day gift with store pickup | Shop Now
Add Item to wish listAdd Item to wish list
Read Sample

Augmenting Customer Retention Through Big Data Analytics

By Reena Malik (Editor), Ambuj Sharma (Editor), Prashant Chaudhary (Editor)
Hardcover
$200.00
By Reena Malik (Editor), Ambuj Sharma (Editor), Prashant Chaudhary (Editor)
Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.

Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention.

It covers important topics on the use of big data in b...

Categories

BusinessMarketing & SalesPublic RelationsCustomer Service