Mr. Knost has taken the lessons he's learned from his extensive experience and captured the best tips and advice for authors (or anyone in the publishing industry) who hopes to increase sales and/or name brand recognition. Each chapter covers a different subject with tips on theory and execution.
And let's not forget the interviews. Michael is also including several with successful authors to learn about their personal marketing strategies-from when they began their careers to now. You'll hear from superstars such as Charlaine Harris, Diana Gabaldon, Jonathan Maberry, Kevin J. Anderson, Lucy A. Snyder, and Dan Poynter.