Maslow thought that these needs are like instincts and play a major role in motivating conduct. Physiological, security, social, and esteem requirements are deficiency needs (a.k.a. D-needs), meaning that these needs come up due to deprivation. Fulfilling these lower-level needs is important in order to prevent unpleasant feelings or results.
Maslow termed the highest-level of the pyramid as growth needs (aka being needs or B-needs). Growth needs don't come from a lack of something, but instead from a want to grow as a individual.
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