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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

By Paul Hague, Nick Hague
Hardcover
$134.00
By Paul Hague, Nick Hague
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Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.

B2B Customer Experience shows readers how to deliver the very best customer experience within the business—to—business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey o...

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BusinessMarketing & SalesMarketingDirect Marketing