Be Different!: The Key to Business and Career Success

The fundamental goal of any business is to be different—to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer/client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide.

The fundamental goal of any individual is to be different—to be better than th...