Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself
Build your confidence, increase your value, and make a lasting impact—a brand authenticity expert shares her most powerful secrets.

Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself”?

Simple? Sure. But easy? Not so much.

Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.

Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. “I’m opening up the freakin’ vault to SimplyBe.’s best-in-class, trademarked methodologies, tools, and frameworks for clearing away everything that’s keeping the real you from shining through,” she says, including:

• Branding Reinvented—Forget the hacks and tricks, it’s time to learn what personal branding is really about.

• Embracing Your Sh*t—All that stuff you think you need to hide? That’s actually your most important resource!

• Your Vibe Attracts Your Tribe—Learn to magnetize the people who most want to support you (and they’re out there).

• Your Personal Brand Hologram®—SimplyBe.’s universal framework can crystallize your utterly unique brand platform.

• The Supernova™—Create winning content with the secret sauce of consistency and clarity.

• The Pinnacle Content Framework™—Take the stress out of strategy and find the most direct, effective path toward your goals.

• Getting Social Media Right—Stop chasing trends and learn the 10 sustainable, evergreen principles for online connection.

• Living Your Brand—Take your authentic personal brand where it matters most: offline and into your relationships, your workplace, and the way you show up in the world.

“We are living at an inflection point,” says Jessica Zweig. “For any brand—business or personal—the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity.” Here is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can.

1136994800
Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself
Build your confidence, increase your value, and make a lasting impact—a brand authenticity expert shares her most powerful secrets.

Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself”?

Simple? Sure. But easy? Not so much.

Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.

Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. “I’m opening up the freakin’ vault to SimplyBe.’s best-in-class, trademarked methodologies, tools, and frameworks for clearing away everything that’s keeping the real you from shining through,” she says, including:

• Branding Reinvented—Forget the hacks and tricks, it’s time to learn what personal branding is really about.

• Embracing Your Sh*t—All that stuff you think you need to hide? That’s actually your most important resource!

• Your Vibe Attracts Your Tribe—Learn to magnetize the people who most want to support you (and they’re out there).

• Your Personal Brand Hologram®—SimplyBe.’s universal framework can crystallize your utterly unique brand platform.

• The Supernova™—Create winning content with the secret sauce of consistency and clarity.

• The Pinnacle Content Framework™—Take the stress out of strategy and find the most direct, effective path toward your goals.

• Getting Social Media Right—Stop chasing trends and learn the 10 sustainable, evergreen principles for online connection.

• Living Your Brand—Take your authentic personal brand where it matters most: offline and into your relationships, your workplace, and the way you show up in the world.

“We are living at an inflection point,” says Jessica Zweig. “For any brand—business or personal—the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity.” Here is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can.

20.99 In Stock
Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself

Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself

by Jessica Zweig
Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself

Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself

by Jessica Zweig

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Overview

Build your confidence, increase your value, and make a lasting impact—a brand authenticity expert shares her most powerful secrets.

Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself”?

Simple? Sure. But easy? Not so much.

Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.

Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. “I’m opening up the freakin’ vault to SimplyBe.’s best-in-class, trademarked methodologies, tools, and frameworks for clearing away everything that’s keeping the real you from shining through,” she says, including:

• Branding Reinvented—Forget the hacks and tricks, it’s time to learn what personal branding is really about.

• Embracing Your Sh*t—All that stuff you think you need to hide? That’s actually your most important resource!

• Your Vibe Attracts Your Tribe—Learn to magnetize the people who most want to support you (and they’re out there).

• Your Personal Brand Hologram®—SimplyBe.’s universal framework can crystallize your utterly unique brand platform.

• The Supernova™—Create winning content with the secret sauce of consistency and clarity.

• The Pinnacle Content Framework™—Take the stress out of strategy and find the most direct, effective path toward your goals.

• Getting Social Media Right—Stop chasing trends and learn the 10 sustainable, evergreen principles for online connection.

• Living Your Brand—Take your authentic personal brand where it matters most: offline and into your relationships, your workplace, and the way you show up in the world.

“We are living at an inflection point,” says Jessica Zweig. “For any brand—business or personal—the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity.” Here is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can.


Product Details

ISBN-13: 9781649630506
Publisher: Sounds True
Publication date: 01/17/2023
Pages: 272
Sales rank: 414,483
Product dimensions: 8.90(w) x 5.90(h) x 0.70(d)

About the Author

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She's been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She's been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Table of Contents

Preface ix

Introduction: How I Came to Be 1

Part 1 Be. Real

Chapter 1 Embrace Your Shit 11

Chapter 2 No One Cares 21

Chapter 3 The Generosity Economy 29

Chapter 4 So … What Is Personal Branding? 35

Part 2 Be. Your Brand

Chapter 5 How to Play the (Long) Game 47

Chapter 6 Your Mess(age) Is Your Magic 59

Chapter 7 Introducing the Personal Brand Hologram 67

Chapter 8 Create Endless Content with the Supernova 83

Chapter 9 It's All Been Said Before 97

Chapter 10 Thought Leaders Think 109

Chapter 11 Introducing the Pinnacle Content Framework 115

Chapter 12 Shoot for the Stars 135

Chapter 13 Introducing Orion's Roadmap 141

Chapter 14 Pitch Like a Pro 151

Chapter 15 Get Your (Social Media) Mind Right 165

Chapter 16 The Ten Evergreen Principles of Social Media 175

Part 3 Be. Free

Chapter 17 Everything Is Energy 191

Chapter 18 Color Your Life 201

Chapter 19 The Future of Business Is… 211

Chapter 20 Freedom Redefined 225

Chapter 21 Be Your Own Hero 229

Chapter 22 Find Your Edges 235

Chapter 23 Simply Be. 245

Afterword 249

Acknowledgments 251

Notes 255

About the Author 257

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