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Behavioral Economics: The Basics

By Philip Corr, Anke Plagnol
Paperback
$28.99
By Philip Corr, Anke Plagnol
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The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but also to influence them, whether the aim is to enable citizens to lead healthier and wealthier lives, or to turn browsers into buyers.

Revised and updated throughout with fresh current-event examples...

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BusinessEconomicsEconomics - General & Miscellaneous