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Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. In seven accessible chapters, the book answers questions like:
¿ What is behavioral economics?
¿ How does it help us to understand economic behavior?
¿ What does it tell us about how people form judgments and make decisions in their private and public lives?
¿ Wha...
¿ What is behavioral economics?
¿ How does it help us to understand economic behavior?
¿ What does it tell us about how people form judgments and make decisions in their private and public lives?
¿ Wha...
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