Behavioral Finance: The Psychology of Investing and How Cognitive Biases Move Financial Markets

Why do investors consistently make irrational decisions-even when they know better?
Why do markets overreact, underreact, and repeat the same patterns again and again?
Behavioral Finance explores the psychological forces that drive investor behavior and shape financial markets, challenging the traditional assumption that markets are always rational and efficient. Blending economic theory with insights from psychology, this book explains how cognitive biases, heuristics, and emotional response...