Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry

by Marc Benioff, Carlye Adler
4.2 13

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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry 4.2 out of 5 based on 0 ratings. 13 reviews.
JohnHenry-Danville-CA More than 1 year ago
A CEO business book which doesn't follow the tired Gilda Radner formula of `Enough of me talking about me...let's hear what others think about me!'. This is a fun to read book chock-full of no-holds-barred advice on everything a growth company faces. In short easy to read chapters, Benioff writes instructively about everything from fostering an innovative product development and marketing machine, to driving explosive sales in existent and new/emerging markets, to focusing on customers while simultaneously inspiring a culture of employee hyper-success. His chapters on giving back to the community should be standard reading at all business schools today. In short, this is a practical guide on how to grow a successful business without selling your soul to Mephistopheles. The enthusiasm infused in the writing is contagious. For those looking for MBA jargon, four quadrant charts, circles with arrows, new buzzwords, or formulaic bromides on business success brought about by `the cult of the leader', don't pick up this book. Benioff and Adler have penned an easy to read practical, no-nonsense step-by-step `how to' guidebook on building and running a great company. John Henry - Danville, CA
Anonymous More than 1 year ago
milamsky_28 More than 1 year ago
Great book on high tech industry. Very well-written and easy to understand. Marc Benioff has an amazing sense of humor and adds much depth to life stories he has presented in this book.
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Anonymous More than 1 year ago
A must read for anyone interestd in computing
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RolfDobelli More than 1 year ago
Salesforce redefined customer relationship management (CRM) applications - and the entire enterprise application industry - for the 21st century. The forward-looking company provides businesses with software in a remarkably efficient manner: online, "without the complexities of installation, maintenance and constant upgrades." In this book, Salesforce founder and CEO Marc Benioff and journalist Carlye Adler tell the absorbing, often quirky, Salesforce story, from start-up to global expansion and beyond. Even better, they break this singular tale down into a series of discrete, highly valuable business lessons. getAbstract agrees with Dell founder Michael Dell that Benioff and Adler's new volume is "the playbook for Enterprise 2.0." Entrepreneurs and business leaders can learn much from this instructive company history. To learn more about this book, check out the following link: http://www.getabstract.com/summary/12648/behind-the-cloud.html
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