Better and Faster: The Proven Path to Unstoppable Ideas

Better and Faster: The Proven Path to Unstoppable Ideas

by Jeremy Gutsche
Better and Faster: The Proven Path to Unstoppable Ideas

Better and Faster: The Proven Path to Unstoppable Ideas

by Jeremy Gutsche


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Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of, Jeremy Gutsche.

In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.

This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you 6 patterns of opportunity: Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you’ll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big. 

In an unparalleled study of 250,000 ideas, Jeremy and his team have leveraged their 100,000,000 person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle-tested with several hundred brands, and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas.

Better and Faster will help you learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.

Product Details

ISBN-13: 9780385346542
Publisher: Crown Publishing Group
Publication date: 03/17/2015
Pages: 272
Product dimensions: 5.60(w) x 8.30(h) x 1.20(d)

About the Author

JEREMY GUTSCHE is an innovation expert, award-winning author, one of the most sought-after keynote speakers on the planet, and the founder of, the world's #1 most popular trend-spotting website.  Prior to founding Trend Hunter, Jeremy grew a $1 billion portfolio for Capital One, and today over 300 brands rely on his expertise, including Victoria's Secret, Sony, Coca-Cola, IBM, Wells Fargo, and Hughes Aerospace.

Read an Excerpt

Chapter 1

Excerpted from "Better and Faster"
by .
Copyright © 2015 Jeremy Gutsche.
Excerpted by permission of The Crown Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Prologue 1

Part I Awaken

Chapter 1 The Hunter and the Farmer 9

Chapter 2 Farmer Traps VS. Hunter Instincts 17

Chapter 3 How to Raise a Hunter 45

Part II Hunt

Chapter 4 Getting Momentum on Your Side 57

Chapter 5 Convergence 61

Chapter 6 Divergence 85

Chapter 7 Cyclically 111

Chapter 8 Redirection 131

Chapter 9 Reduction 147

Chapter 10 Acceleration 165

Part III Capture

Chapter 11 The Hunting Ground 187

Chapter 12 Looking at Individual Industries 199

Conclusion 227

Appendix: Case Studies 229

How to Launch a Restaurant in 30 Days 229

How to Educate the World 238

Acknowledgments 247

Index 251

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