Better and Faster: The Proven Path to Unstoppable Ideas

Better and Faster: The Proven Path to Unstoppable Ideas

by Jeremy Gutsche


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Product Details

ISBN-13: 9780385346542
Publisher: The Crown Publishing Group
Publication date: 03/17/2015
Pages: 272
Sales rank: 598,153
Product dimensions: 5.60(w) x 8.30(h) x 1.20(d)

About the Author

JEREMY GUTSCHE is an innovation expert, award-winning author, one of the most sought-after keynote speakers on the planet, and the founder of, the world's #1 most popular trend-spotting website.  Prior to founding Trend Hunter, Jeremy grew a $1 billion portfolio for Capital One, and today over 300 brands rely on his expertise, including Victoria's Secret, Sony, Coca-Cola, IBM, Wells Fargo, and Hughes Aerospace.

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Chapter 1

Excerpted from "Better and Faster"
by .
Copyright © 2015 Jeremy Gutsche.
Excerpted by permission of The Crown Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Prologue 1

Part I Awaken

Chapter 1 The Hunter and the Farmer 9

Chapter 2 Farmer Traps VS. Hunter Instincts 17

Chapter 3 How to Raise a Hunter 45

Part II Hunt

Chapter 4 Getting Momentum on Your Side 57

Chapter 5 Convergence 61

Chapter 6 Divergence 85

Chapter 7 Cyclically 111

Chapter 8 Redirection 131

Chapter 9 Reduction 147

Chapter 10 Acceleration 165

Part III Capture

Chapter 11 The Hunting Ground 187

Chapter 12 Looking at Individual Industries 199

Conclusion 227

Appendix: Case Studies 229

How to Launch a Restaurant in 30 Days 229

How to Educate the World 238

Acknowledgments 247

Index 251

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Better and Faster: The Proven Path to Unstoppable Ideas 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
An inspiring read! This book is quite different than most business books because the stories are very unique and captivating, and yet each anecdote builds towards a framework that can help you to find your own business book.  I particularly enjoyed the personal stories about the author's father and his sister.  Inspiring.