Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.
In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.
This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you 6 patterns of opportunity: Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you’ll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big.
In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100,000,000 person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle-tested with several hundred brands, and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas.
Better and Faster will help you learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.
|Publisher:||Crown Publishing Group|
|Product dimensions:||5.60(w) x 8.30(h) x 1.20(d)|
About the Author
JEREMY GUTSCHE is an innovation expert, award-winning author, one of the most sought-after keynote speakers on the planet, and the founder of Trendhunter.com, the world's #1 most popular trend-spotting website. Prior to founding Trend Hunter, Jeremy grew a $1 billion portfolio for Capital One, and today over 300 brands rely on his expertise, including Victoria's Secret, Sony, Coca-Cola, IBM, Wells Fargo, and Hughes Aerospace.
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Excerpted from "Better and Faster"
Copyright © 2015 Jeremy Gutsche.
Excerpted by permission of The Crown Publishing Group.
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Table of Contents
Part I Awaken
Chapter 1 The Hunter and the Farmer 9
Chapter 2 Farmer Traps VS. Hunter Instincts 17
Chapter 3 How to Raise a Hunter 45
Part II Hunt
Chapter 4 Getting Momentum on Your Side 57
Chapter 5 Convergence 61
Chapter 6 Divergence 85
Chapter 7 Cyclically 111
Chapter 8 Redirection 131
Chapter 9 Reduction 147
Chapter 10 Acceleration 165
Part III Capture
Chapter 11 The Hunting Ground 187
Chapter 12 Looking at Individual Industries 199
Appendix: Case Studies 229
How to Launch a Restaurant in 30 Days 229
How to Educate the World 238