Beyond Sustainability in Innovative Startups: Exploring the Underlying Characteristics and Strategies
Hardcover
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Many startups are embracing sustainability for a variety of reasons; however, despite the growing interest of academics and practitioners in this phenomenon, and the benefits for several stakeholders involved, there is limited knowledge regarding the underlying dynamics of these ventures and, in particular the nature of their sustainability demand, the behavioural characteristics of their entrepreneurs, the strategies for sustainability and the post-transition life of these ventures.
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