Personal tales of perseverance and beer making from the founderof Sierra Nevada Brewing Co.
Beyond the Pale chronicles Ken Grossman's journey fromhobbyist homebrewer to owner of Sierra Nevada Brewing Co., one ofthe most successful craft breweries in the United States. Fromyouthful adventures to pioneering craft brewer, Ken Grossman sharesthe trials and tribulations of building a brewery that producesmore than 800,000 barrels of beer a year while maintaining itscommitment to using the finest ingredients available. SinceGrossman founded Sierra Nevada in 1980, part of a growing beerrevolution in America, critics have proclaimed his beer to be"among the best brewed anywhere in the world."
- Beyond the Pale describes Grossman's unique approach tomaking and distributing one of America's best-loved brands of beer,while focusing on people, the planet and the product
- Explores the "Sierra Nevada way," as exemplified by founder KenGrossman, which includes an emphasis on sustainability,nonconformity, following one's passion, and doing things the rightway
- Details Grossman's start, home-brewing five-gallon batches ofbeer on his own, becoming a proficient home brewer, and later,building a small brewery in the town of Chico, California
Beyond the Pale shows how with hard work, dedication, andfocus, you can be successful following your dream.
|Product dimensions:||6.20(w) x 9.10(h) x 0.90(d)|
About the Author
KEN GROSSMAN is the founder of Sierra Nevada Brewing Co.,established in 1980. Ken's passion for good beer began when afriend showed him the basics of homebrewing. He began brewingfive-gallon batches of beer on his own and soon became a proficienthomebrewer. In 1976, Ken opened his own store, The Home Brew Shop,and, soon after, began building a small brewery in the town ofChico, California. His goal: to brew exceptional ales and lagers.An avid backpacker, Ken named the new company for his favoritehiking groundsthe Sierra Nevada Mountains. Finally, onNovember 15, 1980, the Sierra Nevada Brewing Co. brewed the firstbatch of what would soon become a landmark in American craftbrewing: Sierra Nevada Pale Ale. Today, the Sierra Nevada BrewingCo. is considered one of the premier craft breweries in the UnitedStates.
Table of Contents
Chapter 1 A Toaster, a Dryer, and a Glimpse of Things to Come 1
Chapter 2 Chico 25
Chapter 3 Pioneer Days 39
Chapter 4 Materials and Ingredients 65
Chapter 5 A Bag Full of Dreams but Empty Pockets 81
Chapter 6 To Market, To Market 91
Chapter 7 Growing Pains 109
Chapter 8 Moving On Up 125
Chapter 9 The Time of Troubles 147
Chapter 10 The Winchester Mystery Brewery 163
Chapter 11 Fork in the Road 175
Chapter 12 Germinating a Workforce 183
Chapter 13 New Millennium, New Challenges 199
Chapter 14 Doing the Right Thing 207
Chapter 15 Good Is Not Good Enough 217
Chapter 16 The Future 235
Most Helpful Customer Reviews
Outstanding book! Gives you a better understanding and appreciation for the model business that Ken Grossman and the employess at Sierra Nevada have built.
Very good book. It was a bit random since I have been a fan of this beer for many years. I didn't expect a book but I'm glad I picked it up. You should definitely check out this book.