Beyond the Pale: The Story of Sierra Nevada Brewing Co.

Beyond the Pale: The Story of Sierra Nevada Brewing Co.

by Ken Grossman

Hardcover

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Product Details

ISBN-13: 9781118007365
Publisher: Wiley
Publication date: 08/26/2013
Pages: 256
Sales rank: 557,273
Product dimensions: 6.20(w) x 9.10(h) x 0.90(d)

About the Author

KEN GROSSMAN is the founder of Sierra Nevada Brewing Co.,established in 1980. Ken's passion for good beer began when afriend showed him the basics of homebrewing. He began brewingfive-gallon batches of beer on his own and soon became a proficienthomebrewer. In 1976, Ken opened his own store, The Home Brew Shop,and, soon after, began building a small brewery in the town ofChico, California. His goal: to brew exceptional ales and lagers.An avid backpacker, Ken named the new company for his favoritehiking grounds—the Sierra Nevada Mountains. Finally, onNovember 15, 1980, the Sierra Nevada Brewing Co. brewed the firstbatch of what would soon become a landmark in American craftbrewing: Sierra Nevada Pale Ale. Today, the Sierra Nevada BrewingCo. is considered one of the premier craft breweries in the UnitedStates.

Table of Contents

PREFACE IV

ACKNOWLEDGMENTS VIII

Chapter 1 A Toaster, a Dryer, and a Glimpse of Things to Come 1

Chapter 2 Chico 25

Chapter 3 Pioneer Days 39

Chapter 4 Materials and Ingredients 65

Chapter 5 A Bag Full of Dreams but Empty Pockets 81

Chapter 6 To Market, To Market 91

Chapter 7 Growing Pains 109

Chapter 8 Moving On Up 125

Chapter 9 The Time of Troubles 147

Chapter 10 The Winchester Mystery Brewery 163

Chapter 11 Fork in the Road 175

Chapter 12 Germinating a Workforce 183

Chapter 13 New Millennium, New Challenges 199

Chapter 14 Doing the Right Thing 207

Chapter 15 Good Is Not Good Enough 217

Chapter 16 The Future 235

INDEX 243

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Beyond the Pale: The Story of Sierra Nevada Brewing Co. 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Outstanding book! Gives you a better understanding and appreciation for the model business that Ken Grossman and the employess at Sierra Nevada have built.
Anonymous More than 1 year ago
Very good book. It was a bit random since I have been a fan of this beer for many years. I didn't expect a book but I'm glad I picked it up. You should definitely check out this book.