Beyond the Pale: The Story of Sierra Nevada Brewing Co.

Its easy to assume that a company who makes a product that most people like say, for example, beer probably doesnt have to do very much in the way of marketing, branding, and product development. But anyone who makes such an assumption has clearly never encountered Ken Grossman, founder of the Sierra Nevada Brewing Company, and his unique approach to making, distributing, and spreading the word about one of Americas best-loved brands of beer. After all, though his product is one that many p...