There's still time! Find the perfect Father's Day gift with store pickup | Shop NowThere's still time! Find the perfect Father's Day gift with store pickup | Shop Now

Big Data MBA: Driving Business Strategies with Data Science

Paperback
$44.00
Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.

Integrate big data into business to drive competitive advantage and sustainable success

Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data,...