Black Business Secrets

Black Business Secrets

by Dante Lee

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Product Details

ISBN-13: 9781401929558
Publisher: Hay House Inc.
Publication date: 11/15/2010
Sold by: Penguin Random House Publisher Services
Format: NOOK Book
Pages: 336
Sales rank: 447,885
File size: 766 KB

About the Author

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company—known for its marquee online businesses,, and—helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including,, and, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony’s 2010 Young Entrepreneurs list.

Table of Contents

Foreword: Entrepreneurship Is in Our DNA Randal Pinkett xi

Chapter 1 What It Means to Be a Black Entrepreneur 1

Chapter 2 Black Business Facts-the Real Story 11

Chapter 3 Why Being a Black Entrepreneur Makes Dollars and Sense 23

Chapter 4 Test Your Entrepreneurial Muscles 29

Chapter 5 Start-up 39

Chapter 6 Superstar Entrepreneurs 47

Chapter 7 The New Game in Town-Social Entrepreneurship 67

Chapter 8 Entrepreneurship 73

Chapter 9 The Entrepreneurial Mind-set 99

Chapter 10 Best Practices 127

Chapter 11 Finance 155

Chapter 12 Marketing and Advertising 177

Chapter 13 Public Relations 207

Chapter 14 The Cyberpreneur 229

Chapter 15 Business-Building Resources 259

Acknowledgments 289

About the Author 291


Columbus, OH

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Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur 4.3 out of 5 based on 0 ratings. 3 reviews.
Sydnee_Events More than 1 year ago
I found this book to be very insightful and informative. Reading this book helped me to realize there are many obstacles in running your own business that can be avoided by carefully planning and making sure your company can sustain growth sufficiently.
Anonymous More than 1 year ago
Anonymous More than 1 year ago