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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Hardcover
$30.00
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NEW YORK TIMESBESTSELLER
#1 WALL STREET JOURNAL BESTSELLER
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.
"Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth...
#1 WALL STREET JOURNAL BESTSELLER
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.
"Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth...