Book Marketing Made Simple: Practical Steps to Generate Sales, Opportunities, and Clients as You Write and Launch Your Business Book

There has never been a better time for experts, entrepreneurs and leaders to create a business-building book. But writing a book is one thing and executing a well-crafted launch and marketing plan is another!

All too often, business authors don't start promoting their book early enough, lose steam when they publish, or fail to leverage their expertise. And their book quickly becomes a very expensive business card.

Karen Williams believes that marketing a self-help guide, how-to book or busine...