Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

From the bestselling author of The Overworked American, an illuminating and well-researched account on the consequences of turning younger and younger children into consumers.

Marketing targeted at kids is virtually everywhere—in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedente...