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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
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In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-”borrowing.”
As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of e...