Brainsteering: The Better Approach to Breakthrough Ideas

“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly

From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough problem-solving framework for developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the princip...