Brand Aid: The Revolutionary Transformation of the Mayo Clinic Brand

The inside story of Mayo Clinic’s revolutionary, decades-long marketing and branding evolution from a revered mid-western clinic to a globally renowned provider of health care treatment and information—as told by one of the key leaders.

Beginning in 1980, Mayo Clinic was transformed from a single clinic in Minnesota to a global brand with a revolutionary digital and social media presence. Brand Aid is the story of how this remarkable evolution occurred. Written in a personal and engaging sty...