Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does

Now in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one)

Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.

We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a ...