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Brand Global, Adapt Local: How to Build Brand Value Across Cultures

By Katherine Melchior Ray, Nataly Kelly
Paperback
$38.99
By Katherine Melchior Ray, Nataly Kelly
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How can you scale a brand globally while staying true to its core?

Brand Global, Adapt Local is a practical guide for mid—career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it shares proven frameworks, examples, and actionable tools from world—leading companies including Nike, LVMH, Nestlé, Shiseido, Natura, and Marriott.

By exploring how top brands balance consistency w...

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