Brand Psychology: Consumer Perceptions, Corporate Reputations

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and — most importantly — disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and...