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Brand Storytelling: Put Customers at the Heart of Your Brand Story
Paperback
$34.99
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FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)
Written by the awardwinning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.
Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help th...
Written by the awardwinning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.
Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help th...
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