Branding Psychology

Numerous studies have shown that people buy feelings and experiences, not things. When you see a cute puppy, certain hormones fill your brain, becoming loving and affectionate. You don't care about the exact hormone process in your brain, but the puppy certainly makes you feel good.
There is an intense psychological component to marketing a business or creating a successful brand. In essence, branding is designing a campaign to induce popularity and loyalty among customers. To do this, one m...