Brands and BullS**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

Brands and Bulls**t. Excel at the Former and Avoid the LatterA Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Author)Brands and Bulls**t is the first branding book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful "feeling" in a customer's "mind and gut" that they feel there is no substitute for your product or ser...