Brands, Hallelujah!: Affective Encounters with Sensory Capitalism

In our consumer society, brands have become ubiquitous entities that flash upon our screens, invade our consciousness, and influence our patterns of feeling and behaviour. It has long been acknowledged that brands are important carriers of cultural meanings and act as resources with which we as human beings navigate everyday life and negotiate our relationships with others and ourselves. However, brands are more than meaningful. Increasingly, in our ephemeral, content saturated, attention e...