Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose | Barnes & Noble®

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By Myriam Sidibe

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Overview

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.

Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers.

Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model ...

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Categories

Social Sciences Social Sciences - General & Miscellaneous Development Sustainable Development